Frequently Asked Questions

We work best with established Shopify stores doing €20k-€200k/month in revenue. These are typically stores that have product-market fit and are ready to scale, but need help with paid advertising, store optimization, or analytics. We've worked with fashion, home goods, beauty, and specialty food brands across Europe and the USA.

Our pricing depends on the scope of work. For ongoing advertising management, we typically charge a flat monthly fee plus a percentage of ad spend. For development projects, we quote based on the specific requirements. We'll give you clear pricing during our initial consultation—no surprises.

Most clients start with a focused project (store audit, campaign launch, tracking setup) and then move to ongoing retainer work. We believe in proving value before asking for long-term commitments. Our minimum engagement is typically 3 months, which gives enough time to see meaningful results.

For paid advertising, you'll typically see initial data within the first few weeks, but meaningful optimization takes 6-8 weeks. For store optimization projects, improvements in conversion rate can be seen within days of implementation. We set realistic expectations upfront based on your specific situation.

Yes, we work with clients in the USA as well. Our team is comfortable working across time zones and we schedule calls at times that work for everyone. We're particularly strong with stores that operate in multiple European markets or are expanding from the US into Europe.

Three things: First, we're a small team of senior practitioners—you won't be handed off to a junior account manager. Second, we're obsessed with data and profit, not vanity metrics. Third, we intentionally keep our client roster small so we can give each store the attention it deserves.

CartRuby Analytics is our own SaaS platform that connects your Shopify store, ad accounts, and analytics tools in one dashboard. It gives you proper attribution, profit tracking, and automated reporting. It's currently in beta and free for qualified stores.

We can help with both. Our Shopify development services cover everything from new store builds to theme customization to performance optimization. Many clients come to us for marketing but also need store improvements—we can handle both.

Both. We offer project-based work (store audits, campaign launches, technical setups) as well as ongoing retainers for advertising management and continuous optimization. We'll recommend what makes sense based on your goals.

Primarily Meta (Facebook and Instagram), Google (including Performance Max and Shopping), and sometimes TikTok and Pinterest depending on your audience. We focus on the platforms that make sense for your specific products and target customers.

We focus on metrics that matter: revenue, profit, ROAS, and customer acquisition cost. Not impressions, not clicks, not "engagement." We set clear KPIs at the start of every engagement and track progress transparently.

A 30-minute call where we review your store, discuss your goals, and give you honest feedback. We'll identify opportunities and challenges, and tell you whether we think we can help. No pitch deck, no pressure—just a useful conversation.